Modern Warfare 2 box art revealed, 'Call of Duty' returns

Developer Infinity Ward and publisher Activision (now Activision-Blizzard) struck gold in 2007 when they released Call of Duty 4: Modern Warfare. After the franchise's brief return to its World War II roots in Treyarch's Call of Duty: World at War, Infinity Ward revealed its follow-up earlier this year in Modern Warfare 2, which had notably lacked any mention of the words 'Call', 'of', or 'Duty' in any of the marketing, interviews, and trailers for the game. Well, IW's community manager Robert Bowling has posted the first pictures of the game's box art on his Twitter, and lo and behold the 'Call of Duty' brand is being slapped on the game after all. I guess Activision came to their business senses after a report that suggested awareness for the game was only half of what it should be without the series moniker, so it would only help them to re-include it on the box and likely in future marketing. The original point of dropping the brand was likely an Infinity Ward initiative to distant themselves from what has become a yearly milking title for Activision between IW and Treyarch, but the game as always been promoted as a true sequel to CoD 4. Check out the snapshot of the box below. It's actually somewhat humorous how they've actually shrunk the name so its just barely a Call of Duty game.